This is a series of static and animated digital advertising campaigns I did for the Polaris brand featuring their new mechanical connectors for electrical installations. The campaign was split into two parts, one to introduce the new line and the other to explain the benefits to customers. Each part also had a “prospecting” version and “retargeting” counterpart with a familiar layout. These banners were used to complement a seperate paragraph of text followed by a call to action button featured on Google and LinkedIn. Due to file limitations on LinkedIn, the GIFs had to be lmited to simple pop-in animations.