This is a series of static and animated digital advertising campaigns I did for the Polaris brand featuring their new mechanical connectors for electrical installations. The campaign was split into two parts, one to introduce the new line and the other to explain the benefits to customers. The introduction banners design approach was to focus on grabbing attention with an exciting graphic. The other group featured more lifestyle and professional imagery to help build trust. These banners were used to complement a separate paragraph of text followed by a call-to-action button featured on Google and LinkedIn. Due to file limitations on LinkedIn, the GIFs had to be lmited to simple pop-in animations.